Emerging Growth
Group
Client Background:
Emerging Growth is led by a distinguished professor of entrepreneurship in Manhattan. Passionate about empowering the next generation of innovators, this client sought a company to transform his expertise into a cohesive personal brand that resonated with professionals and academics alike.
The Challenge:
The client had a wealth of knowledge and insight but lacked a strategic approach to sharing it effectively. His goal was to establish himself as a thought leader in the entrepreneurial space by producing engaging content, developing a book, and expanding his influence through speaking engagements.
Shaping a Personal Brand and Elevating Thought Leadership
Our Approach:
We began by understanding the client’s teaching style, voice, and core values. From there, we crafted a content strategy tailored to his audience.
This included:
1. LinkedIn Thought Leadership: Translating his lectures into actionable and relatable posts, growing his online engagement, and establishing him as an authority in his field.
2. Book Development: Collaborating on the framework and narrative for a book that reflects his unique perspective on entrepreneurship, with writing and editing support to ensure clarity and impact.
3. Professional Presentations: Refining his presentation materials for speaking engagements, blending his depth of knowledge with visually compelling and polished slides.
The Results:
Through our partnership, the client’s LinkedIn following grew by exponentially, with significant increases in post engagement. His book project is underway, set to be a cornerstone of his personal brand. Additionally, his presence at prestigious events has expanded, with glowing feedback on his professional and impactful presentations.