CharityChoice
Gift Certificates
Client Background:
Charity Choice Gift Cards is a unique company dedicated to combining the joy of gift-giving with the spirit of philanthropy. Their platform allows users to purchase digital or physical gift cards, offering either pre-selected or recipient-chosen charities as beneficiaries. With bulk ordering options, the product is an ideal solution for corporate gifting, enhancing employee and client appreciation with a charitable twist.
The Challenge:
Despite its innovative concept, Charity Choice Gift Cards lacked a bold marketing strategy to showcase the product’s potential and inspire adoption. The company needed a vibrant and engaging presence to communicate its mission, attract corporate partnerships, and generate product awareness.
Amplifying Awareness and Impact
Our Approach:
To elevate the company’s visibility and impact, we implemented a tailored marketing strategy, including:
1. Content Calendar Management: Establishing a structured schedule to ensure a steady stream of dynamic, relevant content on LinkedIn.
2. Visual Branding: Designing bold, bright, and visually appealing graphics to highlight the product’s unique value, while reinforcing the charitable mission behind every gift card.
3. Thought-Provoking Content: Crafting posts that educate the audience on the ease and significance of giving through Charity Choice, with a focus on the benefits for corporate gifting.
The Results:
Our efforts have significantly increased the company’s LinkedIn engagement, with a growing audience of corporate decision-makers and individual consumers. The visually captivating and informative posts have sparked interest, generating new leads and partnerships. As a result, Charity Choice Gift Cards is gaining recognition as a transformative solution for meaningful gifting.